Post Summary:
A form of direct marketing, email marketing harnesses email as a one-to-one communication channel between a company and their existing and potential customers. It enables mass interaction, while allowing personalisation in the process.
Post Body:
My name is Glen Parker.
Making use of “permission marketing” offers you approval from clients & prospects to get your marketing messages via email. This permission is granted via Opt In... simply by them giving you their first name (more often than not) and their preferred email address. Another option is called Double Opt In, in which the website visitor signs up for your mail list then clicks a website link inside an automated e-mail delivered from your software package, to confirm that they do actually want to have email marketing from you..
While promoting with e-mail can't be looked on as a cutting edge marketing avenue, many companies still have difficulties with the capability to plan and execute effective strategic email marketing campaigns.
Marketing via email can be considered one of the few marketing channels that enables you to relate with a potential client regularly. When carried out in the correct way email marketing presents you with the flexibility to establish your firm’s authority and build up confidence with your potential customer (assisting them to get acquainted with you) so they come to feel relaxed with you, know you and trust you, so they are able purchase from you.
Email Autoresponders
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Email autoresponder software enables one to develop distinct databases of prospective customers or customers, and mail customised email messages by using broadcast or an automated timetable. They may be either implemented onto your local or remote server as an independent script, or more typically (due to the complexity) via an online solution.
For example, Aweber.com (the resource I make use of for the Glen Parker Direct Marketing Copywriter & Consultant Blog), will let you get up & running in less than an hour, for a nominal investment of approx. US$19 per month.
One more benefit of Aweber certainly is the superior email delivery rate that they have been able to attain through the years - a little something you are going to truly have difficulty with should you elect to install your own script for this purpose. That is, working with over-fervent junk mail filter systems that block even the most harmless of emails, pushing you to lose potential customers and revenues each day.
An email autoresponder strategy can be implemented to deliver email lessons, share inspiring ideas & strategies, and perhaps to help you cultivate an opt-in list if you so desire. Such an autoresponder will also allow you to keep track of delivery rates & read rates, and provide you with the ability to broadcast email messages any time. For example, as you get new products or services to present to your client base. The scheduling and sequencing is very simple to set up, and makes it possible for for any number of custom options such as templates and personalisation (combining user data in a style similar to "Dear
Testing Your Outcomes
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Similar to virtually all marketing and advertising, testing is frequently the key element to good results. Different subject matter. Different timings. Various deals. The more often you test, the more insight you'll get into your prospective buyers & clients... and better the results you'll observe to your emails. It may perhaps shock you how even some of the smallest changes - such as swapping a couple of words in a subject line - can effect the final result of your emails, generating the difference between a 1% and a 7% response rate.
Visit GlenParker's marketing blog at http://www.GlenParker.com.au for more.
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